“One of the ways that Gawker has had success in the past is sort of directing sites, instead of breadth, drilling down into subject areas more deeply,” Cook said. The timing was not a coincidence.Ĭook said that the decision to shift to political coverage was a pragmatic one based upon a desire to narrow Gawker’s focus, the dominance of politics in the 2016 news cycle and Pareene’s own interest in and talent for writing about politics. Shortly after Pareene's promotion, Denton and Cook announced that the site would lay off seven staffers, shut down its Hollywood and Silicon Valley gossip verticals and focus exclusively on political coverage. He returned to Gawker as special projects editor in January 2015, before being named editor in chief of in October. But internal problems within First Look doomed the site, and it was killed before it ever officially launched. That site, helmed by Rolling Stone columnist Matt Taibbi, would have combined investigative reporting on finance and politics with polemical commentary and irreverent pranks. In April 2014, he joined First Look as editor of its planned politics and satire site, Racket. He worked at Gawker from 2006 to 2010, when he left to write for Salon. Like Cook, Pareene is a veteran of both Gawker Media and First Look.
Along with Gawker Media CEO Nick Denton and president Heather Dietrick, he chose Pareene. One of his first tasks as executive editor was choosing a new editor in chief for.
He returned to Gawker in November 2014 as investigations editor and was promoted to executive editor of Gawker Media in October 2015. In March 2014, he left Gawker to become editor of First Look Media’s The Intercept.
I thought of it as the New York Post or the New York Daily News, with a smaller staff doing a lot of the news just as aggregation but then devoting our resources to the reported stories that would be good tabloid covers,” Cook said.Ĭook joined as a reporter in 2009 and was promoted to editor in chief in January 2013. “When I was there in 2013, it was a national tabloid. The website was once known for chronicling the insular world of the New York media scene and later became a sort of “national tabloid,” combining weird crime stories with celebrity gossip, caustic commentary and the occasional investigative scoop. Other websites in the Gawker Media stable have fairly specific identities - Deadspin is focused on sports, Jezebel is focused on women, Gizmodo is focused on technology - but has defied classification. has always been a difficult site to pin down. We basically created a campaign controversy out of a pretty dumb joke.” “We almost backed our way into the national conversation that way. Before we even realized that it worked, we woke up and he was talking about it on Meet the Press,” Gawker Media executive editor John Cook told POLITICO. “We had a silly idea about creating a bot to tweet Mussolini quotes at Trump. ( POLITICO did, too.)įor, it was a dream come true.Īs editor in chief Alex Pareene later explained in a blog post, the website had decided in late November to create a Twitter bot that exclusively tweeted quotes from Mussolini that were attributed to Trump, in the hopes that Trump might eventually mistake one of them for something he actually said and retweet it to his followers. No word yet from Peter.The exchange dominated the political news cycle for the rest of the day, with outlets from The New York Times to conservative blogs picking up the story. Tarpley Hitt on suspected sex trafficker and alleged pedo guy Matt Gaetz (R-Fla) Space: The Lamest Frontier is as good a note about the vanity of billionaires as any Sarah Hago on the overwhelming whiteness of ufology Claire Carusillo on the unvarying Disney nose sported by celebrity rhinoplastees and, well, there's a lot of launch content. And if you don't, that's really more of a "you" problem, I think.Ī few for starters: Descriptors used to rate writers, ranked. We are here to make you laugh, I hope, and think, and do a spit-take or furrow your brow, or maybe go "huh!" or "wow!" or "damn!" or "what the fuck?" or "I'm glad someone finally said it!" You might notice it all looks a little different, and to that I say "a change of scenery enriches the soul." So, I hope you like it. …no, it can't be exactly what it once was, but we strive to honor the past and embrace the present. Editor-in-Chief Leah Finnegan was the features editor there until 2014 (and worked at The New York Times and The Outline in the interim).
Behold the new Gawker, with a new look but a familiar approach.
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